Memory has certainly proven its point over the past couple of years. The old tales of “it doesn’t matter what brand it is, it’s all the same” has certainly been proved a myth. Many have also learned that those great deals on a computer really aren’t all that great once they realize that 256MB will barely run Windows XP. We’ve all come to respect memory as prices have been inching upwards recently. The cheap modules we had become used to are the same expensive modules now. The ever changing market has many watching the newsletters and hitting the Grunt Grabber to find the best deals. We also know that memory can make or break a machines ability to overclock. Even the timid overclocker has learned that generic memory rarely offers more juice than it claims. When it comes to getting that P4 2.4 to 3.0GHz, only the best modules are up for the job.

Enter SimpleTech. Just because you may have never heard of them before does not mean they’re new to the market. SimpleTech, well known as an OEM designer, has been offering products since 1990 and holds quite a few patents for unique processes. They seem to be able to create just about anything memory related; including their miniature modules and their patented IC Stacking technology. They’ve been a supplier to most of the big system builders and saw an opportunity to break into the retail market with the popularity of today’s high speed modules. They researched the market to see what was working and introduced their own offering.