The LED Memory Cooler comes in a small box that is simple but self serving for showing off the device. Inside the box we get our first look at the cooler.

As you can see it's a nice looking clear acrylic housing with two fans mounted into it. The fans each have 6 small LEDs mounted around them that aren't very visible when it's not lit up. On the underside the spring tensioned mounting arms are folded up. With a fair amount of force, I was able to push the arm out with my thumb so that you can see how it operates (if only I had a third hand to hold the camera steady here…).

The spring tension is indeed fairly high and I would imagine that the cooler shouldn't fall off or move around even with some heavy case movement or LAN travel. The end of each arm has an indention that fits over the white tab that holds your memory sticks in place. To install the unit, you simply hold the arms open and slip the indented areas onto those memory tabs.

The cooler housing sits fairly high above the memory. Installation is almost fool proof, but I would caution that with too much force you could accidentally break the MB memory tabs and be in for a big fiasco. Also, there could be some issues with those of you that use oversized CPU heatsinks and fans due to the close proximity to the CPU. I have an older model Swiftech shown here with an 80mm fan and you can see that it fits nicely. Once physically installed the unit simply gets plugged into a standard molex to power it up.